Portfolio - Case Studies & Projects 

Get a practical view of how SEO, paid ads, and structured marketing generate real leads and improve search visibility. 

This page contains selected digital marketing projects demonstrating my work in SEO, local search optimization, and lead generation strategies. The projects focus on improving search visibility and helping businesses attract more qualified customer enquiries. 

Fixing Indexing Issues and Restoring Search Visibility 

We often overlook technical issues when a website looks fine on the surface. When you move a site to a new domain, small details can quietly limit your visibility. Here is how one project resolved indexing problems and restored search performance. 

SEO Lead Generation Landing Page 

SEO Strategy 

The landing page was built around search intent and conversion clarity. The goal was to ensure search engines clearly understand the page topic while providing visitors with a straightforward path to request an audit. 

Key elements included: 

• Targeting search queries related to SEO audits and website performance

• Structuring page content for clear topic relevance

• Creating a visible and simple call-to-action for lead generation

• Ensuring search performance could be monitored and analyzed 

SEO Actions Implemented 

Technical SEO Setup 

The landing page was configured to ensure that search engines can properly crawl and index the page. 

Technical steps included: 

• Connecting the page to Google Search Console

• Requesting indexing for the landing page URL

• Verifying that the page appears in Google’s index

• Monitoring search impressions and clicks through the Search Console performance report

This setup allows ongoing tracking of how the page performs in organic search.

Local SEO & Digital Presence Development 

Tee’s Beauty Bar 

Projected Metrics 

• 40% increase in Google Maps visibility

• 25% increase in profile views and clicks

• Higher customer engagement (calls, directions, website visits)

Outcome 

The salon now has a professional digital presence that allows potential clients to discover the business through Google Search and Google Maps, view services, and contact the salon easily. 

Google Business Profile Performance Overview (Screenshot)

Local SEO Implementation 

Bigshow Tree Services Google Business Profile

Local SEO Lead Acquisition (Google Search) 

Overview 

This example shows how my online presence and optimization efforts attract inbound client inquiries through Google. A salon owner discovered my services while searching and reached out for help with their business visibility. 

Client Inquiry

Need help with SEO or digital marketing? 

If you are looking for a digital marketing specialist who values structure, clarity, and measurable outcomes, I would welcome the opportunity to work with you.