Portfolio - Case Studies & Projects 

Project 1

SEO Lead Generation Landing Page 

Free SEO Audit Landing Page 

Technical SEO Setup 

The landing page was configured to ensure that search engines can properly crawl and index the page. 

Technical steps included: 

• Connecting the page to Google Search Console

• Requesting indexing for the landing page URL

• Verifying that the page appears in Google’s index

• Monitoring search impressions and clicks through the Search Console performance report

This setup allows ongoing tracking of how the page performs in organic search.

Performance Monitoring 

Search performance is monitored through Google Search Console, which provides insights such as: 

• Search impressions

• Clicks from search results

• Keyword queries triggering the page

• Indexing status and crawl data
  
  

Project 2

Tee’s Beauty Bar 

Local SEO & Digital Presence Development 

Project Overview 

Tee’s Beauty Bar required a stronger online presence so potential customers could easily discover the salon through search engines and local map results. The project focused on building a professional website and implementing local SEO strategies to improve visibility in local search. 

Objective 

To establish a complete digital presence and improve local discoverability by combining a structured website with an optimized business listing. 

SEO & Local Search Strategy 

The project focused on improving the salon’s visibility through local search optimization and structured business information. 

Key strategy elements included: 

• Establishing a verified business listing through Google Business Profile

• Ensuring consistent business details such as name, address, and contact information

• Structuring website content to support local search visibility

• Creating clear service descriptions aligned with common beauty service searches

SEO Actions Implemented 

Website Development 

• Built the salon website homepage with clear navigation and service sections

• Structured page headings and content for readability and search engine understanding

• Added service descriptions to match common hair and beauty searches

Local SEO Optimization 

• Created and optimized the salon listing using Google Business Profile

• Added business categories, services, and salon photos

• Published accurate contact information and operating hours

• Ensured consistency between the website and business listing

Search Visibility Monitoring 

Monitored listing performance through Google Business Profile insights to track profile visibility and user interactions. 

Tools Used 

• Google Business Profile

• Google Sites 

• Microsoft Excel for organizing service and business information

Outcome 

The salon now has a professional digital presence that allows potential clients to discover the business through Google Search and Google Maps, view services, and contact the salon easily. 

Website Homepage (Screenshot) 

Tee’s Beauty Bar salon website designed to present services and business information clearly. 

Google Business Profile (Screenshot)

Optimized business listing created through Google Business Profile to support local search visibility.

Google Business Profile Performance Overview (Screenshot)

Performance insights showing how users discover and interact with the Tee’s Beauty Bar listing. 

Project 3

Project 4

Local SEO Implementation 

Bigshow Tree Services Google Business Profile

Need help with SEO or digital marketing? 

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